| |
|
|
|
| |
|
| |
Subscribe to our Newsletter!
|
|
|
|
Graphic Design: Integrated & Direct Marketing Pieces |
|
| Direct-to-Practitioner Mailer: Sinupret forte was sold directly to practitioners for recommendation to their customer base. This piece was used to introduce Sinupret forte to practitioners unfamiliar with Sinupret fortes amazing results, and to support current practitioner sales revenue by reminding them to order and provide incentives to "act now." Naturally, with any direct mail or integrated marketing piece development, the business model needs to support these offers to insure profitability and not just revenue generation. | 
Direct-to-Practitioner Mailer | Direct-to-Consumer Mailer: This publication was designed to introduce Sinupret forte to the U.S. market. By purchasing a qualified list, with specific criteria, this mailer was sent out to a small number of prospects within that list for testing. As true with most direct mail campaigns a 1% to 3% response is considered successful. This DTC mailer averaged 1.5% response rate. It was later sent out to a larger base of additional sales of Sinupret forte products.
(This example file is very large.) | 
Direct-to-Practitioner Mailer | In Package Continuation Sales Card: This card was placed in the shipping package of orders filled and sent to customers. It validated the product's value through testimonial and provided the customer a small incentive to re-order. As the campaign progressed, more doctors were added and various incentives were used. These physicians were also utilized for seminars, educational lectures, and for development of C.E. credits for alternative practitioners. | 
In-box Coupon - Continuity | | | |
|
|
|
|
|
|
|
|
|
|
|
